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Oman Holdings International Co

   

Hala FM, Oman’s newest radio station is all set to deliver the latest in Arab music hits, and more!
  

A new era in radio broadcasting in the Sultanate of Oman has begun. Pioneered by OHI, one of Oman’s premier business houses, Hala FM is the first privately owned radio station in Oman. The new radio station will broadcast in Arabic and is located in Al Khuwair.

The programming mix will feature a fascinating mix of the latest in top entertainment: music and celebrity interviews coupled with business coverage.

“We’ve chosen to offer this unique blend of entertainment and business coverage, knowing that this combination is the right mix for Oman’s discerning radio listeners,” said Maqbool Hamed Al Saleh, Chairman of the OHI Group, adding that most of the programming would be locally produced, bringing a strong Omani flavour to the channel.

Cisco Systems

“OHI is proud to launch Hala FM. Radio is a fantastic stand-alone advertising medium, delivering high reach and high value. We have every confidence that it will offer our advertisers the audience reach and frequency they need to achieve their business aspirations,” stated Al Saleh.

OHI was granted the operating licence after meeting all the conditions stipulated by the Ministry of Information and beating stiff competition from other business houses.

The launch of
Hala 102.7 FM was a glittering event at the Crowne Plaza, Muscat, attended by dignitaries from the Ministry, the media and business luminaries from across the country. HH Sayyid Shihab bin Tariq al Said officially inaugurated the radio station by unveiling the logo. This was followed by an audio-visual presentation, highlighting the new frequency. Mr. Maqbool Hameed then thanked HH Sayyid Shihab bin Tariq al Said for gracing the occasion and presented him with a memento.

Hala 102.7 FM then went live on air, to give the audience a feel of the programme content. As popular Arabic melodies filled the air, the enthusiasm was infectious. The evening ended on a high note, with people tapping their feet and spontaneously swaying to the beat. “Hala is off to a good start and will keep getting better,” promised a spokesperson.

   

Programme Grid 2007

Programme Synopsis